Winning Visibility in SGE (Google's AI Search)
Why SGE matters?
Google’s Search Generative Experience (SGE) has been rolled out, and it’s already reshaping search traffic. Instead of just showing “blue links,” users now see an AI-generated summary, the AI Overview that cites a small number of websites.
The challenge: if your site isn’t included, you could lose visibility (and clicks). Even if you rank on page one and site impressions are going up.
At NDP, we guide clients on how to technically optimise for both traditional SEO and AI-first search.
How do we build solid SEO foundations for SGE?
- At NDP, we:
- Make sure your site is crawlable and indexed.
- Prioritise Core Web Vitals, mobile-first design, and fast load speeds.
- Keep sitemaps and robots.txt clean.
2. How do we help clients answer questions clearly?
Structure content, so AI systems can extract answers directly:
- We add FAQ/Q&A blocks where relevant.
- We recommend starting key pages with concise definitions or summaries.
- We use lists, tables, and step-by-step formats to improve extraction.
3. What structured data do we implement for SGE?
(Structured data helps AI understand and surface your content).
Key types include:
- Organization — who you are and why you’re credible.
- FAQPage — makes answers retrievable for direct responses.
- HowTo — step-by-step processes for guides and tutorials.
- DonateAction — highlights donation opportunities.
- Event — ensures your events are listed in AI-generated summaries.
Validate schema regularly with Google’s Rich Results Test.
4. Demonstrate E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).
How do you demonstrate E-E-A-T?
- Experience: show case studies, testimonials, examples.
- Expertise: use qualified authors, bios, and bylines.
- Authoritativeness: highlight accreditations, awards, quality backlinks.
- Trustworthiness: use HTTPS, clear contact pages, and transparent policies.
5. How do you keep website content fresh?
- Update stats, guides, and references regularly.
- Refresh publish dates with meaningful changes.
- Add “last reviewed by [expert]” stamps where relevant.
6. How can a website strengthen brand authority signals?
- Build and maintain high-quality backlinks.
- Keep brand data consistent across directories.
- Reinforce with social presence and citations.
What Does This Mean for Your Site?
SGE is already reshaping search traffic. If your technical setup isn’t ready, your visibility may drop even if your rankings are strong.
At NDP, we help clients stay visible in this AI-first world by combining technical optimisation, structured data, and trust signals into a clear strategy for SGE.
👉 Want to know if your site is technically ready for SGE? Get in touch with us.
