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SEO is usability
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Usability is SEO

You may not have noticed a small but important change coming up in 2021, but Google is changing its search algorithm to reward sites that users enjoy using!

SEO is still important but will you be best placed to capitalise on a whole new way of getting up the search rankings?

 

Our Usability Review combines four areas into one set of clear recommendations

 

  • User experience and interface design
  • Brand and visual communication
  • Analytics and existing SEO
  • Site speed

It is a cost efficient way to make sure your site is seen, with different options based on your site complexity and size.

These reviews are designed to sit alongside the strategic evolution of your website, and give you ‘quick wins’ to improve your website performance and improved user experience.

We focus on high level ‘general’ points, followed by a more detailed look at some of the advanced analytics settings and potential issues. Even relatively minor details in the quality of a user experience contributes to the overall success of the website in delivering against your business’s objectives and KPIs.

Get in touch so that we can optimise your SEO!

Latest Insights

Unravelling the Cookie Mystery: What You Need to Know!


The UK Government Information Commissioner’s Office has some startling news for you. They’re fed up with searching the web and then writing letters to companies about lack of compliance (it’s so old-fashioned).

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Navigating the digital shift


We all know our digital era has brought about a transformation in the way organisations interact with their audiences. That transformation has been different from sector to sector - in some, there has been a fundamental rewrite of the rules with the old and the new thrown into the competition. Think Amazon, then think of your local hardware store.

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Zen and the art of support and maintenance


There was a time when you could just buy an application, maybe on a CD-ROM if you remember those, install it on your computer and it would just work - forever. Or at least until the computer broke down. So you might ask, given that a website is ‘sort of’ an application, why does it even need support and maintenance?

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Website trends - The years ahead


Digital experiences require hardware and that consumes energy. So the first step in ensuring sustainable delivery of those experiences is to look at the hosting. There is a wide range of eco-friendly and carbon neutral options available today and the costs compare well with the rest of the market. With global suppliers such as Amazon Web Services all the way down to niche providers offering environmentally friendly hosting options, there is no excuse for not making this key transition.

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