Top
A laptop computer amidst a clutter of papers and magazines.

Navigating the digital shift

We all know our digital era has brought about a transformation in the way organisations interact with their audiences. That transformation has been different from sector to sector - in some, there has been a fundamental rewrite of the rules with the old and the new thrown into the competition. Think Amazon, then think of your local hardware store.

In other sectors, the transformation has less affected the organisation’s viability and the change has instead been focused on how they connect with their audience. As an organisation, the Royal Medical College is still as viable today as it was thirty years ago. Same with an Institute's monthly magazine circulated to all of its members. On the other hand, the change in how they deliver information and services to their audiences has been profound.

With this shift to digital, the motives have been more than just cost reduction for the organisation and convenience for their members. Digital delivery has other game-changing benefits when exploited in full - increased engagement, quality of service and audience reach, all of which drive revenue generation. Moving from paper and face-to-face interactions to digital services, and moving from print to digital content delivery is the beginning of a new journey in continuously evolving an organisation’s value proposition at a fundamental level.

This blog post explores the journey of these entities into the digital realm, highlighting the opportunities and strategies that have enabled their successful digital transition and ongoing evolution.

 

Part 1: Membership Organisations Embracing Digital Tools

 

Enhancing Member Experience with Technology

Membership organisations are leveraging digital platforms to improve the member experience. Tools like custom mobile apps and member portals provide convenient access to resources, events, and networking opportunities. And by offering online workshops, webinars, and forums, organisations can increase their touchpoints with members. 

Digital service delivery has another advantage - it removes the constraints of geographical boundaries. Organisations can move from national to global audiences.

 

Data-Driven Member Insights

The use of data analytics has revolutionized how membership organisations understand and cater to their members. Through data, they can track engagement, identify preferences, and gather feedback. With this in hand, they can develop more effective services and they can personalise them down to the level of each individual member.

This data-driven approach to service delivery is felt on the ground. Members record higher satisfaction levels, retention levels improve and membership numbers rise.

 

Digital Marketing for Growth and Visibility

Digital marketing channels such as websites, social media and newsletters are now invaluable for membership organisations as they provide their digital visibility. 

By crafting targeted digital marketing strategies, organisations can improve this visibility and drive growth in revenue opportunities, and revenue size per activity and also attract new members. Careful monitoring and management of these marketing strategies allows an organisation to optimise activity and hence maximise ROI, while ensuring they maintain and build their reputation with members.

NDP works with a number of membership organisations and has helped them to increase their member engagement year after year

 

Part 2: Print Magazines' Transition to Digital-Only Platforms

 

The Rise of Digital Publishing

The shift from print to digital has opened new frontiers for magazines. Unlike print, digital delivery offers limitless space for content, while adding multimedia and interactivity. An online magazine can carry videos, podcasts, interactive graphics and more, all of which greatly enhance a reader's engagement and experience. By comparison, a printed magazine has become little more than a novelty on the reception area’s coffee table.

 

Monetizing Digital Content

As print magazines move online, new monetisation strategies become possible. Beyond the revenues available to print - advertising, sponsored content and relatively static subscription models, digital magazines offer more dynamic opportunities for increasing revenue. These include paywalls for premium content, fine-tuning ad delivery and increased flexibility with subscription models. These strategies can diversify revenue streams and also provide more stable and predictable income.

 

Reaching Global Audiences

The digital shift removes physical limits on distribution and allows magazines to reach a global audience where their content is available to anyone with Internet access. This expanded reach provides magazines with the opportunity to increase their subscriber base and develop their content offering to match, to the benefit of all readers. 

 

Sustainability and Cost-Effectiveness

The move to digital is also a move toward sustainability, removing the environmental impact of printing and physical distribution. This consideration is almost universally appreciated by subscribers. Additionally, digital platforms offer obvious cost savings in production and logistics, allowing publishers to refocus resources on content creation and being innovative with digitally enabled content.

NDP has completed two Digital Magazine projects in the last 12 months. Get in touch with us if that's something that you are considering and we will help you from initial business case writing to delivery and beyond with your new digital publication.

 

Conclusion

The journey of membership organisations and print magazines into the digital realm is a testament to the durability of their value and their ability to adapt and change to their opportunity space. By embracing digital, they have not only survived but thrived, offering greatly enhanced experience and convenience to their members and readers. This digital evolution is a clear indicator that the future of engagement, whether for member-based organisations or publications, lies in leveraging technology to its fullest potential.

Get in touch

And let's make it happen! 

Contact us

Latest Insights

Unravelling the Cookie Mystery: What You Need to Know!


The UK Government Information Commissioner’s Office has some startling news for you. They’re fed up with searching the web and then writing letters to companies about lack of compliance (it’s so old-fashioned).

Learn More geometric figures

Navigating the digital shift


We all know our digital era has brought about a transformation in the way organisations interact with their audiences. That transformation has been different from sector to sector - in some, there has been a fundamental rewrite of the rules with the old and the new thrown into the competition. Think Amazon, then think of your local hardware store.

Learn More geometric figures

Zen and the art of support and maintenance


There was a time when you could just buy an application, maybe on a CD-ROM if you remember those, install it on your computer and it would just work - forever. Or at least until the computer broke down. So you might ask, given that a website is ‘sort of’ an application, why does it even need support and maintenance?

Learn More geometric figures

Website trends - The years ahead


Digital experiences require hardware and that consumes energy. So the first step in ensuring sustainable delivery of those experiences is to look at the hosting. There is a wide range of eco-friendly and carbon neutral options available today and the costs compare well with the rest of the market. With global suppliers such as Amazon Web Services all the way down to niche providers offering environmentally friendly hosting options, there is no excuse for not making this key transition.

Learn More geometric figures