Energy Saving Trust

Tags
UX
Analytics
Support
User research
Project length
6 MONTHS + ONGOING SUPPORT

A leading and trusted organisation that helps people save energy, the Energy Saving Trust also provide expert energy solutions for businesses.

During the year of 2017, NDP and EST worked closely together to bring some life back to their existing Drupal website. This website serviced and targeted both their consumer & business audiences.

As the year progressed, an initiative from the senior marketing team envisioned that the website would be split into two, providing tailored and meaningful content to both user types...

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Challenge

We love to be challenged, and love working closely with our clients. While EST has long had an offering for business, only recently has there been a concerted exercise to define and productise it. NDP’s challenge was to ensure the new B2B would support and allow EST to generate more business opportunities, and at the same time still offer the same level of trust and reliability of information that the consumer site has always provided.

EST had to ensure that the brand itself and slightly different design of this new Business to Business website remained consistent with their other offerings, and that it continued to promote the organisation as a champion & leader within the market.

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Approach

The approach was simple from the brief, but half-way through the project’s delivery we had to rapidly change and adapt to an organisational structure at EST within the Marketing Department. We made sure that the original goals, and direction of the project were given the chance and time to be reconsidered, and possibly steered in a different direction if need be. 


Like every digital project that we take on, we began first with a digital strategy and planning workshop, to outline the websites goals & objectives and how EST would measure its success. It’s crucial to understand what these performance indicators are, so that each team can work together after the site’s launch to ensure it delivers what it’s supposed to, and continue to improve it’s offering to its customers.

“The team were quick to respond, approachable and a pleasure to collaborate with at all levels.”

 

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ROB HAWKINS

PROJECT MANAGER

ENERGY SAVING TRUST

 

Results

The 'call us' link, enquiry form and 'email us' form interactions increased by 77%.

 

Brand awareness was improved due to subscribers to the newsletters increased by 21%.

 

The number of downloads, measured by gated content signup forms increased by 27%.

 

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