Probably not the most inspiring of font choices but they all have and still do serve a purpose… all except Comic Sans. Their availability on every browser from Internet Explorer 4 to Chrome 10 makes them highly usable on the web, but does this make them suitable for a brand?
As a designer I often hear the term 'look and feel'. Personally I find it an infuriating choice of words but what does the term actually mean? A few collated responses were:
'Look is colour, brand and design style. Feel is an emotional tone, anger, desire, love.'
Personally I don't buy into testimonials.
If I, as a potential customer, visit your website and testimonials are scattered around the place will this really entice me to buy your product or sign up for your service?
Classic club site - organising events, races and knowledge-sharing for this iconic sports car.
The iconic Lotus Seven and Caterham Seven two-seater sports car has an active and enthusiastic members club; organising events and races, and sharing information about how to keep these classic racers in top condition.