NDP Blog

When there are tight deadlines and small budgets, discrepancies can often be found in a project which have been overlooked by developers and project managers. The danger comes when these are overlooked by a designer. Attention to detail is key in design and if you allow small things to become overlooked, soon the bigger things will as well.

I had a major technology déjà vu today. The subject - 'Pinterest' - apparently the latest social media fad. (Ok, I know a fad can be valued at $100bn these days, but it is still a fad.)

As a designer, a creative, a human, I need to get out of the office occasionally to get my head unfuddled. I decided to take a trip to the Design Museum as there was a showcase for the 2012 Design Awards and also a Terence Conran exhibition.

Around the studio we often share interesting, humorous and sometimes the odd rude link that we have found on the internet.

Probably not the most inspiring of font choices but they all have and still do serve a purpose… all except Comic Sans. Their availability on every browser from Internet Explorer 4 to Chrome 10 makes them highly usable on the web, but does this make them suitable for a brand?

As a designer I often hear the term 'look and feel'. Personally I find it an infuriating choice of words but what does the term actually mean? A few collated responses were:

'Look is colour, brand and design style. Feel is an emotional tone, anger, desire, love.'

Not many people know this, but I invented JavaScript.  But it was a long time ago and, frankly, I've forgotten most of it.

Personally I don't buy into testimonials. 

If I, as a potential customer, visit your website and testimonials are scattered around the place will this really entice me to buy your product or sign up for your service?