When there are tight deadlines and small budgets, discrepancies can often be found in a project which have been overlooked by developers and project managers. The danger comes when these are overlooked by a designer. Attention to detail is key in design and if you allow small things to become overlooked, soon the bigger things will as well.
I had a major technology déjà vu today. The subject - 'Pinterest' - apparently the latest social media fad. (Ok, I know a fad can be valued at $100bn these days, but it is still a fad.)
As a designer, a creative, a human, I need to get out of the office occasionally to get my head unfuddled. I decided to take a trip to the Design Museum as there was a showcase for the 2012 Design Awards and also a Terence Conran exhibition.
Probably not the most inspiring of font choices but they all have and still do serve a purpose… all except Comic Sans. Their availability on every browser from Internet Explorer 4 to Chrome 10 makes them highly usable on the web, but does this make them suitable for a brand?
As a designer I often hear the term 'look and feel'. Personally I find it an infuriating choice of words but what does the term actually mean? A few collated responses were:
'Look is colour, brand and design style. Feel is an emotional tone, anger, desire, love.'